GO-GETTER is the newest addition to AminoLean’s line of limited-edition products: a refreshing, sweet strawberry colada-flavored energy drink created to fuel one’s greatest ambitions and elevate the most significant moments.

The concept of this campaign revolves around the drink’s name with the idea that it can provide the extra energy boost to become unstoppable and go after one’s dreams.

The campaign itself features a strong and successful group of women who have created their own paths in different industries. They embody the meaning of being a GO-GETTER and share what their journey has been like throughout a series of individual interviews.

Launch Video

Individual Interviews: Olivia Ponton, Kayla Nicole, Indy Blue, Danielle & Alix

Client: AminoLean
Role: Art Director, Producer