Ocean Bank had an identity problem. As a South Florida bank, it had little to no awareness compared to other local competitors. Republica Havas created an integrated campaign to build awareness and make them relevant in this present-day.

The Power of Ocean is a campaign that embraces the banks’s name by alluding to both the force of nature that the ocean is and the force of finance that Ocean Bank represents. By revamping their look, feel and messaging, their awareness grew by 110%.

Client: Ocean Bank
Agency: Republica Havas
Role: Graphic Designer