Ponle Pork is a strategic platform that aims to position pork as the go-to protein to the U.S. Hispanic Millennials and Gen-Z market. This fresh, new platform embraces a vibrant color palette and visual boldness that speak to pork’s flavor and its nutritional benefits, as well as represent Hispanic culture’s warmth and soul.

Republica Havas created its branding, produced its photography/videography and planned its social content.

@Porkessabor
www.porkessabor.com

Client: National Pork Board
Agency: Republica Havas
Role: Graphic Designer, Jr. Art Director