AminoLean is officially on shelves at Target - one of the biggest retail stores in the United States. The company wanted to announce this big milestone by creating two energetic, social-forward videos that highlighted its products at the store.

For the main announcement, AminoLean worked with three big influencers that have been a friend of the brand to power their day with the pre-workout.

Pre-workout Launch Video

The second video follows a group of people doing a “hot girl walk” who make a quick stop at Target for an energy drink to boost their outdoor walk.

Energy Drink Launch Video

Client: AminoLean
Role: Art Director, Producer